Curriculum vitae

Jimmy Rentmeester · Tilburg, Netherlands

In e-commerce since 2016, leading a team since 2022, and my own apps where every product call is mine.

I'm Lead Product Manager at Coolblue, responsible for the commercial results and the online customer journey of the Gaming and Printers & Office categories in the Netherlands, Belgium and Germany. I make decisions based on customer insight and data, and bring the interests of commercial, marketing, purchasing and development together along the way. What I'm good at: prioritising, making agreements with stakeholders, and bringing structure when a lot of things depend on each other. Alongside that I ship my own iOS apps, where I set the product direction and make the decisions.

jimmy.rentmeester@gmail.com · linkedin.com/in/jimmyrentmeester · jimmyrentmeester.github.io

Experience

Coolblue · 2020 – present

Lead Product Manager

August 2022 – present · Gaming, Printers & Office · Netherlands, Belgium, Germany

Responsible for the commercial results and the online customer journey of the Gaming and Printers & Office categories in the Netherlands, Belgium and Germany. I directly lead nine people and coach them on their work and development. That team is three commercial product managers, three product journey managers and three product editors.

Setting and rolling out vision and roadmaps across several category teams, broken down into quarterly milestones.
Turning strategy into project plans, prioritised on customer and business value.
Leading multidisciplinary project teams: alignment, progress and prioritisation.
Making agreements with stakeholders such as purchasing, marketing and development on results and progress.
Getting new features onto the roadmaps of development teams in other domains.
Set up the LEGO category at Coolblue; responsible for launching its customer journey and, to this day, for its commercial results.

Product Manager, Gaming

2020 – 2022

Fully responsible for the commercial results and the customer journey of the Gaming category. For the PlayStation 5 launch in 2020 (little stock, a lot of demand) I worked with development, the app team, marketing, customer service and logistics at the same time. Afterwards I set up a fixed process for new deliveries.

Improving growth and customer journeys using behavioural, returns and review data.
Coaching fellow product managers on data, experimentation and the craft.

BigSpark B.V. · 2019 – 2020

SEO Specialist

2019 – 2020 · Nijmegen

Technical and editorial SEO to grow organic traffic, based on data analysis.

Coolblue · 2016 – 2019

Online Marketeer, SEO & CRO

2018 – 2019

Customer journey for Gaming & IT accessories. Improved landing pages and navigation based on customer behaviour.

Product Support Specialist

2017 – 2018

Analysing NPS, return reasons and customer feedback to drive product improvements.

Product Editor

2016 – 2017

Content for Virtual Reality and Tablets, and improvements within the content team.

U-Approach · 2014 – 2016

Software Research & Concept Development

2014 – 2016 · Eindhoven

Concepts around Bluetooth beacons for clients including GLOW and VisitBrabant, working with design and IT. Research into how people use mobile apps and what shifts that behaviour.

Own work

Product development, own iOS apps

Apr 2026 – present · Outside work · backlog, user stories, App Store releases

AI writes the code; I decide the problem, the scope, the priorities and what goes live.

BabyBeam. Video baby monitor using two iPhones, no account. Live since July 2026.
WristVault. Watch collection tracker, one-time purchase. Live since July 2026.
GRID_BREAKER. Reflex game without ads. Live since June 2026.

Working notes such as the backlog and a story with an acceptance criterion are on jimmyrentmeester.github.io.

Skills

Strategic product management: vision, roadmap, prioritisation
Data analysis and process optimisation: Looker, Tableau, Google Workspace, funnel analysis, experiments
Stakeholder management: management-level business reviews, cross-functional alignment
Customer experience: NPS, customer journey, returns and review analysis
Technology: directing AI agents with Claude and Gemini, App Store releases
AI ambassador: Power user of Glean at Coolblue; helping colleagues use and adopt it

Education

Fontys Academy for the Creative Economy: BA Communication & Media Studies 2012 – 2016
Fontys University of Applied Sciences, Eindhoven: ICT Media & Design, foundation year 2011 – 2012
Koning Willem I College: Network Engineer, vocational level 4 2008 – 2011

Languages: Dutch, English.